What is your story, what is your brand?
3 simple questions to ask yourself in order to get clarity on what your product is and or who you are as a service provider.
This is essential to save time, money, stress and build a successful business.

Question one:
Who am I? Who am I in my business?
POINTS: It is vastly important to know who you are, what service you are providing and what products you are selling. I do not mean using clarity in language (for now) I mean be clear on what it is you are selling.
Example: A coffee shop owner will benefit from knowing if there is a market from take away coffee more than sit in coffee drinkers when deciding on the size of the coffee shop. Here location plays a large part, so the clarity comes not just from selling coffee but what type of coffee and to WHOM. (Look at Q 3).

Question two:
How will my target customer/market view me? What is my image/brand? Once you have this clarity in question 1, you can start ‘branding’ yourself, your service or your product.
So how would you like to be seen? How does your brand stand out or what will your Unique Selling Point (USP) be?
Example: A wedding planner will benefit from making a decision of her image/branding so she can be clear to a possibly confused, stressed bride to be. This will gain the wedding planner credibility and be seen as the ‘expert’. This may ease the potential customer’s anxiety and what more can an anxious bride ask for! A bride to be will: 1 Pay for your credibility/expertise and 2 choose your service, as she will see you as competent and an expert in your field.

Question three:
Who is my target market/ customer?
By the time you have answered Question one and two, question three should come a little easier.
Who are you targeting with your newfound clarity? Knowing your target customer/market will save you lots of energy, money and raise the probability of the business surviving.
Example: If you want to open and run a private nursery school, it would be beneficial to get statistics from the local council (where the nursery will be) to find out the average income, birth rates and employment figures.
This will help you pre plan costs and pricing, as well as whether it is a feasible business. It is well known that nursery school businesses are high risk because of the expense and legalities of running the school.
TARGET MARKET: Ideally you will open in an affluent area, where there is a high birth rate. Preferably both parents work and earn above and enough to pay a good price for your service of looking after their precious child.

All three questions are much more complex than they seem but it is also very important to keep it simple when you start out.

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