Ask An Entrepreneur
I met Simon Fordman at the Westminster Business council ‘meet a mentor’ event. I have always respected Simon because he is always honest, concise and gives out priceless advice. His passion for helping others and being open to listening and guiding is admirable.
His experience is like a rainbow, vast and interesting, I would certainly consider him a serial entrepreneur! He has felt the pain and joy of business ownership and is certainly very successful.

He is Co-Founder and Principal Consultant of Fordman Henderson LLP and Director of The Association of Business Mentors

Q 1:
What are the most important hurdles you have overcome in your business?

Business is not complicated but it is complex. There are many hurdles to overcome when starting out but the one that frustrates me the most is closed doors. However through good branding, marketing, tenacity and bravado I have been able to open doors, enabling me to convince some very important people that they need my services.

Q 2:
What is the most important piece of advice to someone starting a business?
Without doubt, don’t give up too easily. If you have confirmed a market exists for your product or service don’t give up your day job before you have proven your product is needed and people are willing to buy it. Once your market is proven shout it from the rooftops and make people listen.

Q 3:
Did you use a strategy to map out your business? If yes, what strategy would you suggest?

I used the old-fashioned business plan, I guess you could call it tried and tested. I won an award for my last company on the quality of the plan, but realistically a list of SMART strategic objectives is all you need to get going.

Q 4:
Would you suggest a mentor to a start up company/entrepreneur?
As a Director of the Association of Business Mentors and as an experienced business owner I would emphatically say yes to have a mentor in business, in fact every start-up business should have one for at least their first three years.

Q 5:
How important do you think personal development is (for the entrepreneur)?
I do actually consider myself an entrepreneur. We take risks but they are calculated in the form of a strategic plan with viable and realistic financial forecasting supported by quantifiable data. We prove our market and our concept in that market. In all the businesses I have owned and run I never stop learning, and I continue to do so. Personal development is vital: in business we don’t know what we don’t know!

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